GPS Calculator
AI runs the math · We set the route
Goal Performance System

Who is this plan for?

We start with your own numbers, compare them against what your industry actually sees, and build a plan from there: where the money should go, what it should bring back, and how we will measure it together.

The person looking after the advertising day to day. We put their name on the plan so you always know who to call.
We will send the finished plan here when you are ready.
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Step 1 of 3

What kind of business is this?

This tells us what advertising actually costs in your world, how often leads turn into customers, and what a typical sale is worth. Pick the closest match. You can adjust any of it on the next step.

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Step 2 of 3

Now, your numbers.

Your own figures give the sharpest answer. If you are not sure of one, leave it blank and we will use the typical figure for your industry instead, shown in grey. We will flag anything based on an industry average so you always know which numbers are yours.

Lead generationLeads first, then sales
EcommerceVisitors first, then orders
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What a typical sale is worth, not your best month. A middle-of-the-road figure keeps the plan realistic.
%
Out of every sale, how much is left after the cost of doing the work: labor, materials, product. Before any marketing.
%
Out of every ten leads, how many end up buying? If you are unsure, err on the low side and let the results surprise you.
If customers come back
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If people buy from you more than once, the first sale understates what they are really worth. Adding the full picture here gives you more room to invest in winning them.
Your own limit (optional)
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If you already have a number in mind, put it here and we will show it alongside the rest so you can see how the two compare. Leave it blank and we will not assume one for you.
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Step 3 of 3

Would you rather start from a budget, or a goal?

Either works. Tell us what you can spend and we will show what it should bring back, or tell us what you want and we will show what it takes to get there.

I have a budget in mindSee what it should produce
I have a goal in mindSee what it would take
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If you are already advertising, this lets us show where you sit today against everyone else in your industry.
Ongoing monthlyRolling, no end date
A set campaign windowWith a start and end date
We will show your results by month, with quarterly and yearly totals on the next page.
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Goal Performance SystemAI runs the math · We set the route
Campaign outlook

Campaign outlook

1
Starting point

Does growing this way make sense for you?

Before we talk about channels, we look at what a customer is actually worth to you, the most you could spend winning one, and how that compares with what leads cost in your industry.

Where the ceiling sits on the market range
2
The plan

Where we would put the money

We fund the people already looking for you first, then widen out to reach people who have not thought of you yet. Move the budget slider to see how the plan responds, or set any line yourself.

$0
$500$30,000
Set it yourself
SEO / AEO / GEO builds visibility you own, across ordinary search results, AI answers, and tools like ChatGPT. It keeps growing after the ads stop. Switch it off only if someone else is already handling it.
3
The forecast

What this should bring back

How we worked these out
The bottom line: what actually stays with you each month
How each bar is worked out
How this builds over your first 12 months
Where our numbers come from
These are current industry figures, refreshed against published studies. As soon as your own account builds up a track record, we use your real numbers instead.
Your plan at a glance
This shows you the opportunity. It does not commit you to anything. Nothing here books advertising or spends a penny. When you are happy with the plan, the insertion order is written and signed the usual way, and these are the numbers it gets built from. A one-click Start IO handoff is on the way once the IO, HUB and Dash portals are joined up.
Email the plan sends the clean, client-ready version to the account manager. Send BTS delivers the internal version, with formulas, benchmark placeholders and confidence flags, to the Conduit team.